I have worked at organizations that thought that social media was a waste of time, as well as at places that understood the true value of social media. One thing is for sure, however; most companies think that it is something that doesn’t justify a 40-hour workweek.
And they couldn’t be more wrong.
Social media is more than a full-time job
The number one thing a social media plan usually requires is a content strategy, and with that comes remarkable content that needs to be unique and SEO-friendly. Then one must post this content across the varying social media platforms and engage the audience to start a conversation about the content.
Not only that, the social media manager must also prove their authority on given topics by commenting on other blogs and building a reputation for themselves.
Monitoring, engaging, branding requires lots of time
And don’t even get me started on monitoring. No matter how awesome Radian6 is (the Rolls Royce of social media monitoring), it still manages to miss some media mentions from websites and blogs that still don,t have RSS feeds (gasp!).
Social media is a job that clocks well more than a 40-hour work week and I think that the sooner companies begin to realize the value of it and of the monitoring, branding, and engagement, the sooner they will realize that social media is a lucrative part of the company’s long-term goals.
After all, customer service is the new marketing and there is no way to get closer than through social media.
What do you think? Do you agree?